Create cost efficiencies within your partnership program

To partner with influencers effectively, access to brand-compatible influencers is crucial. Influencer sub-networks act as intermediaries, connecting brands with diverse influencers across niches and platforms. This expands the pool of influencers available, making it easier to find creators aligned with brand values and target audiences. Discover available influencer networks and collaboration facilitation for Commission Factory advertisers.

Most brands ideally collaborate with many influencers to ensure their reach is expansive. However, this collaboration must be as seamless as possible - where commission models are flexible, and marketers can see and manage all partnerships in one place.

So how do advertisers do it? Enter influencer sub-networks – a winning partnership that helps brands effectively scale influencer marketing efforts effortlessly. These networks act as intermediaries, connecting brands with influencers across various niches and social platforms. By leveraging influencer sub-networks, brands gain access to a larger pool of influencers, making it easier to find creators who align with their brand values and target audience. This approach allows brands to launch widespread influencer campaigns efficiently and amplify their affiliate program's impact. Discover the various influencer networks accessible to Commission Factory advertisers and how collaboration is facilitated.

Australian businesses spent AUD566 million on influencer marketing in 2022, and this number will rise as consumers increasingly turn to their favourite influencers and content creators for product guides.

Managing influencers and content creators can be complex, especially when dealing with a few simultaneously. In fact, many brands are unaware of the difference between influencers and content creators, which is essential in ensuring a good affiliate-brand fit.

Brands must also keep up with the changing laws surrounding influencer marketing. With more scrutiny on privacy and advertising on social media and online, staying up to date with how to advertise is time-consuming.

Clickless coupon code tracking enables advertisers to work closely with influencers and other content creators and partners by tracking and attributing conversions to that partner without the need for traditional tracking URLs. This transparency and scalability enhance partnerships between brands and influencers.

Affiliates with an extensive email list or social following from platforms like Instagram or TikTok can generate revenue more easily using this feature. Our case study with My Muscle Chef and their affiliate @eatingupwiththehannashians won an award for its demonstration of how influencers and advertisers can exceed their revenue goals with a clickless coupon code.

Use in-platform libraries to host videos, banners, images.

In-platform hosted libraries centralise marketing materials for creators, including videos, banners, and images. By hosting assets within an affiliate platform, brands ensure consistent branding and messaging for influencers, making it easy for these partners to access and use up-to-date promotional content. Commission Factory's platform library contains pre-approved assets, fostering seamless collaboration and enhancing the effectiveness of affiliate campaigns. This approach fosters seamless collaboration and enhances the overall effectiveness of affiliate campaigns.

Retail media and beyond

Besides individual content creators, brands should also explore utilising retail media or brand-to-brand affiliate marketing. This involves partnering with eCommerce platforms or marketplaces to promote one's products through their advertising channels.

Brand-to-brand affiliate marketing allows advertisers to partner with complimentary brands and cross-promote each other's offerings. Because both advertisers have similar customer demographics and business objectives, it allows both parties to leverage their partner's existing audience and targeting capabilities to drive conversions.

With the right platform and guide, brand-to-brand affiliate marketing can be a great value-added tool for many advertisers.

Apply for advertising opportunities with Placement Marketplace

Affiliates will often promote unique ad opportunities (known as placements) in Commission Factory's powerful Placement Marketplace. Content creators specifically rely on the Placement Marketplace during promotional periods to give their advertisers an opportunity to showcase their product during relevant times of the year. For example, a content creator doing a piece for Mother's Day may advertise a placement opportunity to a selected group of advertisers whose target audience is women.

"[Cashrewards] has seen a higher uptake in brands optimising key retail and campaign events, a mutual benefit for both the brand and Cashrewards... The Placement Marketplace allows publishers to communicate a highly curated message to a specified vertical or advertiser."
Jessica May, Account Manage at Cashrewards.

Advertisers should constantly monitor the Placement Marketplace for opportunities that align with their strategy, so they can reach the right audience at the right time through the right affiliates. It's a win-win for everyone.

Utilising data feeds

Data feeds are essentially a database containing a list of an advertiser's products, descriptions, SKUs, stock availability, and other information. Available in a CSV, TXT, or XML file, it contains updated details of the advertiser's products and is accessible by all partners in the platform. Data feeds are an essential tool for influencers and content creators to ensure they are promoting updated information about a product and linking correctly. Without data feeds, these partners can find it challenging to promote a brand due to limited transparency and unclear product information.

Marketers that utilise Commission Factory's data feeds can maximise their sales revenue, set better commission rules, and encourage better partnerships. For example, Kelkoo's affiliate program has acquired over 70 top-tier brand partnerships thanks to Commission Factory's data feeds.

"It's clear how important the quality of data feeds is for us, as the merchants who provide good feeds with all the required information have stronger performance on Kelkoo!"
Paul Lyonette, Commercial Director at Kelkoo Group.

Find out more about data feeds and how they can bolster your program.

With over 1 billion active users and over half of its users making a purchase after seeing a product on the platform, TikTok is a growing platform for many affiliate marketers. So, integrating it into the affiliate platform is crucial for brands who want to improve their TikTok affiliate marketing.

Commission Factory allows TikTok to be tracked as a valid traffic source on our platform. This means more partnership opportunities, insights, and better commission attribution for advertisers and affiliates who use TikTok as a channel.

Commission Factory equips brands with tools like data feeds, clickless tracking, TikTok integrations, and in-platform libraries to improve efficiencies. Plus, our partnerships with influencer sub-network and service partners enable brands to be discovered and reach a wider customer base.