Mastering Cross-Channel Attribution in Affiliate Marketing

With so many marketing channels and partners involved in a sale, the fundamental question that marketers need to answer is: who gets the credit?  

To answer this, brands turn to attribution models to analyse which channels and partnerships offer the greatest impact when involved in conversions.

How attribution is an essential part of digital marketing.

The pros and cons of different types of attribution models.

Who benefits from cross-channel attribution and why?

How to use cross-channel attribution to achieve your goal.

Future growth for brands using attribution.

Cross-channel attribution has revolutionised how we see marketing - but it can be difficult to navigate if you don't have the right foundations.

With our eBook "Mastering Cross-Channel Attribution in Affiliate Marketing", strategic marketers can understand how attribution works, what insights can be gleaned, and how to use these insights to achieve sustainable growth.

Download the eBook

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